Hammersmith Florist Choice

At Hammersmith Florist, our Florist Choice range is where local knowledge and floral artistry come together. Based right by King Street and a short walk from Hammersmith Broadway, we handpick the freshest seasonal flowers from trusted growers every morning, then design one-of-a-kind bouquets tailored to your occasion.

When you choose our Florist Choice option, you're putting your trust in an experienced local florist who knows exactly what's in peak condition today. From soft, romantic pastels to bright, uplifting mixes, we build each design stem by stem in our Hammersmith studio, close to the Riverside Studios and the Hammersmith Apollo.

We offer trusted local service with same-day delivery across Hammersmith and nearby areas including:

  • Fulham & Parsons Green
  • Shepherd's Bush & Brook Green
  • Chiswick and the Thames riverside

Place your order with same-day delivery available until 3 PM - perfect for last-minute birthdays, anniversaries, or thoughtful "just because" surprises. Simply order online and our skilled team will create a bespoke arrangement that reflects your message and the character of West London.

With years of local experience and a genuine passion for beautiful, long-lasting flowers, Hammersmith Florist is the neighbour you can rely on for expertly crafted bouquets, delivered with care.

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FLORIST CHOICE FLOWERS
With the same bouquet, in a carefully lit frame from Hammersmith Florist, the Florist Choice bouquet unfolds in a dreamy, tactile symphony of color and texture. Pale blush garden roses unfurl like soft velvet, paired with white and pale lavender-grey roses and white anemones whose dark centers punctuate the composition with quiet drama. Sage and silver eucalyptus leaves weave through the blooms, while blue eryngium thistles provide a cool, architectural accent that makes the arrangement feel contemporary and refined. A semi-transparent white rectangle sits at the heart of the bouquet, bearing Florist CHOICE and the price ?200, inviting the viewer to imagine gifting or ordering. The blend of soft petals and crisp greens creates a bouquet that feels generous yet intimate, perfectly suited to an anniversary, a wedding day, or a thoughtful gift for someone close along the West London orbit around Hammersmith and Shepherds Bush. The piece reads as a curated, bespoke offering, clearly designed by a local expert who knows how to balance luxury with approachability. The greenery adds movement and depth, while the muted jewel tones of the burgundy leaves give depth without overpowering the pastel palette. This image suggests a premium service by Hammersmith Florist, with potential same-day delivery across the local area and a promise of fresh, seasonal blooms.
FLORIST CHOICE £200
£200.00
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This Florist Choice arrangement is presented with bold, modern confidence, as if sketched by a seasoned Hammersmith florist in the studio. Creamy, large blooms-garden-rose-like, peony-like, or chrysanthemum-hued-anchor the composition, interspersed with airy white lisianthus and campanula that lend a whisper-soft texture. The palette is punctuated by light pink and mauve accents from tiny filler blooms, while eucalyptus leaves provide a cool, silvery wash and olive branches add a touch of sunlit, Mediterranean warmth. A central, darker green ornamental kale or sculptural succulent creates a striking, contemporary anchor point. A pristine white frame overlays the bouquet, with Florist Choice in elegant script and CHOICE in strong uppercase sans-serif, followed by the large, white price '?300'. The scene is suffused with warm, diffuse light that highlights the natural, organic styling-perfect for occasions from anniversaries to congratulatory gifts. From Hammersmith Florist, this design speaks of expert craftsmanship and curated luxury, available for same-day delivery across Hammersmith, Fulham, and nearby districts, including Brook Green and Shepherd's Bush.
FLORIST CHOICE £300
£300.00
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There's a quiet poetry to this hand-tied bouquet, a design born from the eye of a seasoned Hammersmith florist. Creamy roses and lush garden blooms nestle together with soft coral and blush ranunculus, the palette restrained yet expressive. Full, round blooms mingle with ruffled layers, while airy greenery spills around them to create movement and depth. The mix is anchored by dusty-green eucalyptus, its silver sheen catching the light and linking each flourish with a modern, natural line. A delicate balance of texture and scent invites the imagination to drift toward a sunlit garden near Brook Green and Ravenscourt Park, while the bouquet remains distinctly contemporary and suitable for a refined wedding or heartfelt gift. In a crisp white square overlay at the center, the word Florist appears in elegant script, CHOICE in bold uppercase beneath it, and the price ?150 displayed in large white numerals, a quiet promise of expert craftsmanship. Delivered by Hammersmith Florist, this arrangement can be ordered for delivery across Hammersmith and surrounding districts, with the assurance of freshness and reliable service. The overall mood is one of intimate luxury, a design that feels both crafted and effortless, as if plucked from a private garden and placed into a modern home.
FLORIST CHOICE £150
£150.00
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This bouquet reads like a small English cutting garden brought indoors: prominent pale blush roses with soft, layered petals form the heart of the arrangement, their gentle colour complemented by tiny, bright white berries and feathery sprays of minute white flowers that breathe light into the composition. Silvery-blue eucalyptus leaves spill through in rounded clusters, their cool hue and subtle fragrance tempering the rose's warmth. Scattered among them are smaller, deeper pink and burgundy blossoms that add definition and draw the eye into shadowed pockets, while a pair of taller, spiky blossoms along the left and right margins lend graceful height and movement. The stems are gathered and secured with a cream satin ribbon, finished by careful trimming that reveals how thoughtfully each stem was placed. Set against an understated, carved stone background that has been softly out of focus, the bouquet reads as both rustic and refined, a versatile choice for a new home, a birthday, or a quiet celebration. The tactile contrasts-velvety petals, waxy berries, and the slight rustle of eucalyptus-are almost audible in the gentle daylight that bathes the scene. As a local Hammersmith floral selection, this arrangement evokes the calm of early morning walks by the Thames near Hammersmith Bridge or the understated elegance familiar to customers on King Street and nearby turns.
FLORIST CHOICE £50
£50.00
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This intimate, richly textured bouquet reads like a small moment of luxury gathered from a West London flower stall. In the foreground a striking deep burgundy dahlia commands attention, its densely packed, velveteen petals folding inward like a dramatic evening bloom. Surrounding it are generous garden roses in soft peach, cream and blush tones; their layered, buttery petals unfurl with a romantic softness that invites touch. Interspersed among the rounder blooms are icy-blue eryngium thistles whose spiky, geometric forms introduce a modern, tactile contrast, while clusters of pale green to creamy white berries (hypericum) add tiny, glossy points of light. The foliage mix - silvery eucalyptus leaves alongside richer green stems - fills the bouquet with movement and a fresh, menthol-scented lift that balances the sweeter rose notes. The lighting sculpts depth and brings out the subtle tonal shifts from dusk-red to warm apricot, creating a sense of late-afternoon warmth you might notice near Lyric Square. Laid over the composition is a minimal white square frame with rounded corners; within it, white script spells "Florist," a smaller sans-serif line reads "CHOICE," and beneath, a bold price appears as "?60," all clearly readable against the darker floral core. The arrangement feels intentionally curated yet effortless - a florist's selection that would suit anniversaries, intimate weddings or simply to brighten someone's day in Hammersmith and nearby streets.
FLORIST CHOICE £60
£60.00
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An intimate overhead photograph of a premium 'Florist Choice' bouquet, presented in soft morning light that accentuates pastel tones and the bouquet's hand-crafted structure. Large roses dominate-their petals a tender swirl of blush pink, creamy ivory and gentle peach-each bloom opening like silk, while a few muted lavender or dusty mauve roses slip between them to deepen the palette. Tiny white fillers, reminiscent of gypsophila or waxflower, and pale pink clusters of seeded stems peek through, adding a lace-like intricacy that contrasts with the more substantial rose heads. The design is textured further by cream-and-tan dried accents-wispy seed pods and dried grasses-that bring a subtle countryside charm to the piece, balanced by generous sprigs of rounded eucalyptus whose soft blue-green leaves add cool clarity and a faint, invigorating scent. Superimposed over the centre is a crisp white rectangular frame that contains the promotional wording: an elegant script proclaiming "Florist Choice," a smaller sans-serif "CHOICE" beneath it, and the clear price "?70" in bold white numerals along the base of the box. The overall mood is romantic and slightly wild, a bouquet that reads as both luxurious and approachable-perfect for marking anniversaries, Mother's Day or a thoughtful delivery across King Street and Hammersmith Broadway. The photo captures the tactile surfaces and layered depth of the arrangement, communicating the careful eye of a local florist who balances colour, scent and seasonal texture to achieve a quietly sophisticated look.
FLORIST CHOICE £70
£70.00
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A generous, garden-styled bouquet fills the frame, presented slightly elevated so you can appreciate its careful layering and natural movement. Superimposed centrally is a neat white rectangle: the script headline 'Florist Choice,' the smaller uppercase word CHOICE beneath, and a bold ?100 at the base, all contained by a thin white outline that sits lightly over the blooms. The bouquet reads like a romantic meadow - dominant, full-faced pink garden roses with ruffled, velvety petals are paired with soft peach and coral ranunculus whose concentric layers catch the light. Creamy white filler blooms add freshness while delicate, striped lavender-and-white sweet peas lift the composition with airy tendrils. Deeper plum and burgundy hellebores or similarly textured flowers are clustered to one side, anchoring the arrangement with rich shadowed colour. Interspersed greens - slender vines, broader leaves and eucalyptus-like sprigs - give a loose, hand-gathered silhouette and a cool, leafy fragrance. The hands visible at the stem-wrap suggest a human touch and careful handling, while the soft background keeps focus on texture, tone and scent. This image reads as a florist's curated option for moments that matter: anniversaries, intimate weddings, or a luxurious surprise. It conveys craftsmanship and seasonal freshness, and is suggestive of local delivery across Hammersmith, Riverside walks, and nearby streets where this kind of thoughtfully chosen bouquet is often requested.
FLORIST CHOICE £100
£100.00
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